By Laurence Schwesinger Berlie
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Extra resources for Alliances for Sustainable Development: Business and NGO Partnerships
McDonald’s ‘conversion’ led to a more widespread recognition of ecologists’ demands, leading Burger King and other fast-food companies to adopt similar paper wrapping. (Stafford and Hartman, 1996; Prickett, 2003). 90 However, an unwarranted use of the credibility of an NGO may have a high cost for both partners, as shown by the case of Loblaws and Pollution Probe. Loblaws and Pollution Probe, Canada: In June 1989, the largest Canadian producer of food products, Loblaws, launched a new line of green products bearing the label ‘GREEN’ (a private label developed by the company itself).
Responsible tourism, fair trade) by which they have confronted the market and the constraints of production, distribution and marketing related to market activities. These economic activities have contributed to a convergence with businesses and have begun to blur the frontiers between the two sectors. com - licensed to University of California-CDL - PalgraveConnect - 2011-04-20 16 17 20–30 years. 55 Beyond this relative smoothing out of organisational differences, collaboration is becoming an increasingly widespread strategic behaviour.
For those who have made it their trade, conservation and access to these resources are fundamental. Here again, NGOs, with their capital of knowledge, can be valuable partners for companies either to protect a resource which is in crisis (as in the case of fishing and forestry) or to increase the potential of resources which have not yet been exploited (and develop new market opportunities). Nature in crisis Fishing: Unilever is the world’s largest buyer of fish. Concerned by the world’s diminishing fish reserves, Unilever went into partnership with WWF in 1997 to set up the Marine Stewardship Council.
Alliances for Sustainable Development: Business and NGO Partnerships by Laurence Schwesinger Berlie